As part of the IP Telephony Guide produced by Comms Business, UC Product Director at Wavenet, Barry Ward was interviewed and gave his thoughts on pain points and integrating solutions. 


The IP Telephony Guide aims to serve resellers and MSPs looking to arm their customers with the technology to beat COVID and turn their heads to an effective long-term technology strategy. 


Screenshot 2020-08-14 at 15.36.24With so many integrations available on the market now we are seeing so many third-party applications being used in the workplace. But, is it possible to bring them together under one roof? Do we need to? And what are the end users actually asking for when it comes to technology?


End user demands consistently fluctuate, pricing is impacted by economic factors and the current global pandemic is significantly impacting business functionality as they try to deploy home working solutions for their employees. 


Conversations have changed over recent months with end users now not focussing on buzz words like digital transformation, but on measuring positive outputs and addressing their pain points. They want solutions that are easy to install and just work, whilst allowing them to measure positive outputs and address all of their current pain points. 


UC Product Director for Wavenet, Barry Ward says that at the start of the year, when it came to IP Telephony, they were finding that everyone wanted to have all the features and benefits for the lowest price possible.


"Collaboration was just a nice thing to have. Today however, enabling collaboration is the number one priority. 


Users want a single interface on the desk to enable effective collaboration and their product of choice to achieve this goal is Microsoft Teams and that single application, a transition from desk phones to softphones, is now driving the market. 


Wavenet has a number of solutions for our users including Broadcloud, Teams with direct routing and WebEx calling - you could say we are experiencing application creep! Organisations want more than direct routing with Teams, they want to know if we can link existing PBX and add more features. 


As far as applications are concerned our channels are saying they want instant messaging and external video which is proving to be a big driver, obviously with voice. Office 365 resellers are picking up on this and we are thrilled to be leading the way with call recording for Microsoft Teams that can provide regulatory compliance."



call recording cta wholesale-01



TeamsLink is Wavenet's hero product - a fully managed, cloud-based, telephony solution for Microsoft Teams, enabling partners and customers to work flexibly and collaboratively anywhere in the world on any compatible device.


wholesale website images 7_2To differentiate from other providers, we offer the most featured-packed and advanced Teams solution on the market. TeamsLink is constantly being developed to ensure improved user experience, offering unique features and functionality, not available from Microsoft directly. Our focus is on the end-user, their experience of the platform and how it can work best for their business.


During the Covid-19 crisis, all internal areas of the business have worked collaboratively to adapt to change and best support our channel partners. Our first focus was ensuring that partners were able to work remotely effectively and continue to support their customers.


Wavenet colleagues have gone above and beyond, working alongside and supporting partners, eliminating barriers and frustrations for our channel. We have created marketing, sales, services and offers resulting in an outstanding number of deployments which have kept partners’ clients open for business and continuing to grow. Wavenet have proudly supported our partners to keep Britain working during the global pandemic.



TeamsLink Wholesale Find out more




Join the Wavenet Wholesale community, become a partner today. 

Wavenet Wholesale Become a Partner




Why Wavenet Wholesale?


Wavenet have over 20 years experience in voice technologies working with businesses across the UK to deliver high-quality, reliable voice and phone systems. With TeamsLink we have partnered with Microsoft to create a platform that provides on-net, high quality traffic through diverse routes to give your customers the ultimate unified communications foundation.

We have an internal development team dedicated to advancing our technology and providing our customers with the best solution on the market. As well as our own developers we are partnered with vendors that can provide Microsoft Certified handsets that run Teams directly on-screen, giving your customers the choice of how they roll out Teams calling to their users.


Partner with Wavenet Wholesale and ensure you close every deal.


Find out more about TeamsLink and equip your remote workforce today.



Success Stories and Case Studies

From our Partners and their customers

Wholesale Case Study: Alzheimers Research UK with RISC IT

Wholesale Case Study: Skype for Business

Wholesale Case Study: Fitzrovia

Wholesale Case Study: Amvia

Wholesale Case Study: Cyprium Communications Ltd

Wholesale Case Study: Italik

Browse all Case Studies