Over the last few months, our traditional ideas of certain experiences have changed. Netflix now outranks the cinema, takeaways are the new going out and with new levels of uncertainty and strict new guidelines, many consumers are taking their shopping habits online.


Retailers are having to evolve rapidly in order to still be competitive in the market place, customer service will become the differentiator whether this is online or in person. It's time for companies to re-focus their efforts on how to best serve their customers.

It's undoubtedly a tough journey for many retailers and exceedingly tough times, but for those who adapt and are innovative, there are still many ways they can invest in their customers. It's more imperative than ever for businesses to streamline their systems and focus on providing a frictionless CX and sales experience.



man customer_bluePersonalised Experiences


One thing that most customers will be missing from a high-street visit is the personal experience they receive in-store. But with the ability to capture and leverage customer data this can translate to the online experience too. Automatically generating product suggestions based on buying habits, related content and tailoring services to meet the needs of their individual customer are just some of the way that data can be used to personalise experiences.



icontest_blueAI Chatbots


Often we view AI chatbots as akin to Siri and Alexa, useful, but ultimately not a necessity. The power in leveraging chatbots comes from the ability to provide a service 24/7, keeping your customers happy even whilst you sleep. Whilst a chatbot won't replace the capabilities of a well-trained staff member, they are perfect for dealing with common issues such as account payments and returns offering a convenient element to online assistance.

Continually learning, AI is able to quickly answer customers questions, saving time, costs and adding a level of autonomy to the customers shopping experience.



Online informations_blueSecure Data


Data is always a key consideration for customers and businesses alike. Now more than ever customers are acutely aware of the possible risks to their data. Retailers must ensure they are handling customer data in line with regulations such as GDPR and remain transparent with how and why customer data is used. This trust is critical in order to improve customer retention.



contact options_blueOmnichannel Experience


Embracing the omnichannel solution is key to making this move to online successful. PWC reported an increase in omnichannel deployment to over 80% this year compared to just 20% in 2019, highlighting the increase in demand from customers.

Omnichannel solutions not only give the customer the flexibility to purchase items across a variety of channels with no time constraints but also enable a better and more natural means of communication between customer and retailer. Omnichannel builds a brand in ways that a single channel can't.

As many retailers move more of their services online to cope with the increase in demand, seamless CX is critically important for these businesses to survive. Retailers who embrace omnichannel solutions, provide tailored shopping experiences and communicate effectively with their customers will reap the rewards.




Why Wavenet?


In the world of communications there is no one size fits all approach. We adapt services based on need and support our customers to evolve for the future.


We understand business, so Wavenet has an established voice services portfolio to ensure we deliver the right solution, managed properly. As we are partnered with all major networks, we offer cost effective, customer focused, and locally supported service.


Make your business brilliant, today and tomorrow, with unified communications and voice from Wavenet.





"Our mission is to be the most respected provider of data, voice and technology in the UK."

Our solutions have been evolved over the last two decades to allow us to innovate and provide our customers with the future-proof technology they need to stay ahead of their competition. Broken into four simple groups, our solutions cover all aspects of business communications and technology.
  • Unified Communications & Voice
  • Networking & Connectivity
  • Security & Compliance
  • IT & Technology Services


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Wavenet is a respected, multi-award-winning provider of telecoms and technology solutions to thousands of businesses and enterprises across the UK.


We are passionate about being at the forefront of disruptive technology providing our customers with the innovation and infrastructure to truly outperform their competitors.


We work with our customers to understand each business’s unique needs and challenges and build innovative solutions that are reliable, secure and future-proof.


Established in 2000, Wavenet provides a wide range of leading communications and technology solutions to medium and enterprise companies throughout the UK. We have grown to over 200 employees and more than 8,000 customers nationwide giving us the trust and experience required to make your Business Brilliant.



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