About Pure Leasing


Pure Leasing are an independent Vehicle Contract Hire & Leasing company based in the West Midlands.

Their size and scale are a competitive advantage. They are big enough to compete strongly but more flexible and adaptable to their customer needs. Their ambition is to be the leasing company most loved by its customers.

They are a people business and strive to deliver a personal and effortless experience for all customers, centred on their people, their vehicles and by also investing in the latest technologies.




Disillusioned with their current system Pure Leasing were struggling to receive adequate customer service from their previous provider. This lack of support was apparent from the get-go with installation taking more than 3 months longer than promised. To add to this frustration simply trying to get hold of their new supplier proved a challenge in itself.


With no local office, all calls were routed via an overseas call centre, this often meant no one was available to answer calls during standard office hours. When calls were eventually answered it appeared that complaint resolution was not high on the list of priorities, with Pure Leasing finding themselves transferred between multiple departments with promises of non-existent callbacks.

It was becoming increasingly apparent to Pure Leasing that whilst a working telephony system was of number one importance to their business, it was also important they found themselves a supplier who's customer services levels aligned with their own.


The Solution


After speaking to Wavenet about their telephony requirements a VoIP Phone System was presented as the perfect solution. Utilising a VoIP system would provide Pure Leasing a far more cost effective solution as well as reducing the time they would have to invest in maintaining it.

Because VoIP is implemented over Pure Leasing's existing Internet connection, it was easy to set-up, is highly scalable and offers a greater degree of flexibility and agility to their workforce. With the ability to easily grow and adapt alongside the needs of their business over time.

A VoIP phone system also makes it easy for Pure Leasing to keep up with emerging technologies, ensuring their business is future-proofed.



The Results


Through our work together, Pure Leasing has been able to take advantage of the following results:


Time-Saving - With a dedicated account manager and one point of contact, making changes or getting support is quick and easy.  


Cost Saving - VoIP negates the need for additional telephony solutions, reducing the associated costs and the need for expensive on-site equipment. With its scalability it also means that connections can be changed alongside the needs of the business.


Usability - VoIP from Wavenet is easy to use and easy to setup.


Reliability - Unrivalled SLA's and robust connectivity are provided by Wavenet as standard. 


Remote Working Capabilities: VoIP can be used anywhere there is an Internet connection meaning Pure Leasing can work anywhere, anytime.


"The whole experience from proposal through to implementation has been seamless. Wavenet have not only delivered the phone solution I needed, but actually exceeded my expectations. My Account Manager took time to understand and listen to my needs and came back with a solution that met these needs.


I also had several discussions with Wavenet about the set up and technical aspect of my VoIP and was really impressed by their knowledge, expertise and above all how quickly they were able to implement the system. The whole onboarding and set up process therefore has been very slick and I'm really happy I chose Wavenet as my VoIP provider for the future.." -  Zaf Iqbal, Managing Director, Pure Leasing



Excellent communication throughout either by email or phone which was a great relief. Appreciating my awful experience with my previous provider, I had a lot of questions and needed reassuring which my Account Manager was happy to help with. Well done."

Our solutions have been evolved over the last two decades to allow us to innovate and provide our customers with the future-proof technology they need to stay ahead of their competition. Broken into four simple groups, our solutions cover all aspects of business communications and technology.
  • Unified Communications & Voice
  • Networking & Connectivity
  • Security & Compliance
  • IT & Technology Services


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Wavenet is a respected, multi-award-winning provider of telecoms and technology solutions to thousands of businesses and enterprises across the UK.


We are passionate about being at the forefront of disruptive technology providing our customers with the innovation and infrastructure to truly outperform their competitors.


We work with our customers to understand each business’s unique needs and challenges and build innovative solutions that are reliable, secure and future-proof.


Established in 2000, Wavenet provides a wide range of leading communications and technology solutions to medium and enterprise companies throughout the UK. We have grown to over 200 employees and more than 8,000 customers nationwide giving us the trust and experience required to make your Business Brilliant.



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